Blogging has blown up over the past few years.
Thousands of people have started one and will start one this year alone.
You have probably heard stories of people who make hundreds of thousands or even millions of dollars a year from blogging and you want to figure out how you can get in on the action.
You might also be a skeptic and think the days of making money from blogging are long dead.
The other day I was speaking with one of my friends about this very topic and he said blogging was a waste of time.
“A waste of time?”, I asked. “Why do you say that?”
Without skipping a beat he said “because there is no money in it anymore.”
It’s true that many of the old strategies such as using Google Adsense or selling eBooks directly from your site to make thousands of dollars per month are no longer winning strategies.
However, that doesn’t mean there aren’t lots of way to make money from blogging and many ways to directly benefit any business.
My friend that I mentioned earlier actually does both, which is why I was so confused when he said blogging was a waste of time.
The Benefits of a Good Blog
I like to think of blogging as the invisible hand that showcases your most valuable selling point, you.
Can you make money directly from your blog.
You can sell your own or affiliate products directly to customers, get sponsorship from advertisers or use it to build up an email list, which you will sell to over time.
The other great benefits a blog does that too many people overlook is provide you with credibility and help you build a loyal customer base that will buy from you over the life of your relationship with them.
This to me is the real power of a blog.
Not the short term benefit of a sale today, but the long term benefit of many sales over the next few months and years.
Building a Loyal Customer Base
So how do you build a loyal customer base?
People are loyal to and buy from people they know, like and trust and blogging is a great way to get people to know, like and trust you.
Will every person who comes across your blog like and trust you. Of course not.
But you don’t need them all to.
You just need a very small percentage of them considering that there are an estimated 3.2 billion people around the world with an internet connection, aka access to your blog.
Even if you run a local business and want to target local potential customers this concept still applies.
Unfortunately because we live in a world where there are some many scam artists and people ready and willing to take your money and drastically underdeliver on the services they promise, consumers have their guard up when looking into a businesses they aren’t familiar with.
A blog is a great way to ease their concern so they can put their guard down.
Building the Know, Like and Trust Factor
Think about it.
What is the first thing you do when you hear about a new business you’re considering buying a product or service from?
You typed its name into Google or go directly to their website, if you know the web address, to check them out.
Everyone who is looking for a business for a product or service has a problem that they want to solve or a need they want to fulfill.
Often they’re not sure where to turn to solve that problem or fulfill that needs and your blog is a great opportunity for you to give them a taste of what you can do for them.
If you’re a business coach looking to get more clients and you write really inspiring and actionable posts about how to get over issues that your customers are likely to have such as getting over limiting beliefs and self doubt you are already showing them you can help them before they pay for your service.
If you’re a dentist and you write posts about the best way to whiten your teeth or why getting a cleaning every six months can save you thousand of dollars and lots of pain in the future, potential customers will see you as the answer to their problem and want to come into your office for an appointment.
Since the goals is to get people to know, like and trust you, let’s break each of those down into what a blog does for each.
Customers Want to Feel Like They Know You
How do you get people to know you on your blog?
The same way you get people to know you in person. By telling them about yourself.
Your want to have an About page to do exactly that.
It should have a nice large photo of you with you backstory and how you got to where you are today.
It should be relatable and show that not only can you help the reader, but that you’re a real person.
As the visitor reads more and more they feel like they know who you are.
Customers Want to Do Business With People They Like
People love to do business with people they like.
Some times they will even pay more or wait longer just to buy or get service from someone they like.
Think about it.
How many people do you know who will wait to get an appointment with their prefered barber or hairstylist.
This same thing happens with Dentists, Doctors and Chiropractors.
Some people even shop at the same stores over and over again and only when their prefered salesperson is their to help them.
This is because it’s important for people to do business with people they like.
A blog is a great way for you to show the world who you are, what you know and what your personality is like.
As you write informative post after informative post and make interested readers want to come back for more they begin to feel like they know you more and more.
Over time that turns into liking you.
Customers Buy from People They Trust
The last piece of the puzzle is building trust.
This trust factor will be built up as you help them with their problems through your blog posts.
You become the trusted advisor because when ever they have a questions related to your industry you become their go-to resource for the answer.
As they continue to consume your post and get more ideas for solving their problem and improving their lives, they will eventually reach the limit of what your free blog content offers and want more.
This is when they become ready for your paid services that will more fully service their needs.
They will be more than happy to choose you over your competitors because you have built a virtual relationship with them and proven to them that you can actually help them.
Helping People Overcome Prior Disappointments
Most the hesitancy people have about paying for products and service is from not knowing if the product or service will actually help them.
Most people have been burned so many times by buying crappy products or services that don’t work as they were advertised and don’t come close to solving the problem they were looking to solve.
Now they are left with less money, the same problem and in search for another solution.
Only this time their guard is up even higher than before.
If you use your blog to show them that they can let their guard down by letting them get to know you, begin to like you and eventually trust you, you will have a winning strategy for growing a loyal customer base.
Cheers and Happy marketing,